Most e-commerce design problems are not about the look of the store. They are about the flow. Product pages that bury the most important information. Checkouts that have too many steps. Category pages that do not actually help customers find what they need. Mobile layouts that make shopping frustrating. Trust elements placed nowhere near where trust is needed.
We start every e-commerce design project with a conversion audit if an existing store is involved. We review analytics for drop-off points, review session recordings where available, look at the current cart abandonment rate, and benchmark the experience against both competitors and established patterns in the category.
From that audit, we prioritize the design work that will have the highest impact. Not every page needs a ground-up redesign. Sometimes the product page just needs a better hierarchy, or the checkout needs one step removed.
For new stores, we design from the primary customer journey outward. Home page to category. Category to product. Product to cart. Cart to checkout. Checkout confirmation and post-purchase. Each step is designed intentionally.
We work with Shopify, WooCommerce, and custom-built e-commerce platforms. We design; your dev team or a dev agency implements. We stay available during development to ensure the design intent survives implementation.
- Conversion audit of existing store (for redesigns)
- Customer journey mapping
- Homepage, category, product, cart, and checkout design
- Mobile-first layout approach
- Trust element and social proof placement
- A/B test-ready variant designs for key pages
- Figma source files and component library
- Developer handoff documentation
Other services you might need
UI design for complex web apps: dashboards, portals, SaaS products. From wireframe to pixel-perfect handoff.
Full product design lifecycle: research, wireframes, prototypes, and a Figma component library.
Marketing sites that communicate what your brand stands for and get visitors to act.